Probiotic whey drinks
Probiotic whey drinks with health benefits?
This may become a new bestseller on the supermarket shelves.
Look for probiotic whey drinks
Another product worth noticing when looking for opportunities within functional foods and beverages, is probiotic whey drinks.
Whey is healthy
Both low-fat and full of easily digested proteins, whey is a healthy product even without the added value of probiotics. Whey compares favorably to other dairy products as a basis for drinks catering to the health trend.
Already big in Germany
That whey drinks have potential is beyond doubt. In Germany they have become increasingly popular in the last couple of years and currently account for an estimated 10 % of the milk drink market.

