Orange juice
Fresh, chilled beverages, such as orange juice and other fruitbased drinks, are very likely candidates to be the front runner in the next probiotic market development. Several products are on the market already.
Probiotic bacteria added directly
Together with Kerry Group in Ireland, Chr. Hansen has developed the first probiotic orange juice, 'Dawn', for the Irish market. The orange juice contains Chr. Hansen's well-documented probiotic BB-12®.
Shelf life is an issue
Ensuring the dose of probiotics remains optimal throughout the product's shelf life was key to making it successful, so extensive and thorough trials at Chr. Hansens's facilities in the UK have been done.
