Probiotics and phytonutrients for health & wellness

31-10-07

At SupplySide West in Las Vegas, Chr. Hansen will be showcasing a variety of popular natural concepts within probiotics and phytonutrients for the dietary supplement industry

Today’s global consumers are increasingly aware of the relationship between diet and health and request natural solutions for natural problems. Both probiotics and phytonutrients are popular, natural health promoters.

The global supplement industry had an estimated worth of sales of 68 billion USD in 2006, which is 5% up compared to 2005 (Nutrition Business Journal)
For probiotic dietary supplements alone the global retail market experienced a 46.9% growth between 2002 and 2005. A growth of 32.6% is predicted through 2010 (Euromonitor International).

“We definitely experience a growing demand for our probiotic solutions along with a very strong focus on documentation. I am happy to say that Chr. Hansen has the world’s best documented strains, clinically documented for both adults and children. Actually probiotics for children is one of our focus areas, and we have just launched a probiotic mix for children’s health, which will also be on display in Las Vegas,” says Tine Westerdahl, Head of Marketing, Health & Nutrition Division.

Pure health from fruit and vegetables

Chr. Hansen’s phytonutrients range, NutriPhy™, was launched earlier this year focusing mainly on natural carotenoids and polyphenols, but the range is constantly expanding.

“We will launch our new NutriPhy™ Cranberry at SupplySide West. It is a powerful extract from the cranberry nuclear and is more than 10 times stronger than the cranberry itself. Furthermore we expect to add new, interesting products to the range in the near future,” says Sami Sassi, Business Development Manager, Phytonutrients.

At SupplySide West Chr. Hansen will be showcasing:

• Powerful phytonutrients – the complete NutriPhy™ range
• Natural carotenoids and polyphenols
• Sourced from nature – cranberry, blackcurrant, palm oil etc.

As well as probiotics for dietary supplements for the following areas:

• Children’s Health
• Immune Health
• Gastrointestinal Health
• Women’s Health

You will find Chr. Hansen at stands no. 22028 and 22030.