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Consumer researcher Nielsen has conducted a survey - on behalf of Chr. Hansen - among 5,000 consumers in 10 countries regarding natural colors.
Among the overall findings are:
”Being the leading natural colors supplier to the global food and beverage industries Chr. Hansen is of course pleased with the survey findings. Apart from confirming that converting from artificial to natural colors is a global mega-trend, the survey documents that consumers in mature as well as emerging markets are really interested in the origin and processing of food colorings and that they are willing to pay a premium for products with natural colors. We believe that these findings are highly interesting to food manufacturers who are converting to natural colors these years,” says Chr. Hansen’s Per Sommer, Business Development Director.
“The research also holds valuable information for international as well as regional food manufacturers when making their product strategies in the markets. Based on these data and other market intelligence Chr. Hansen is able to advise customers accurately in product development and positioning,” Per Sommer concludes.
The survey was conducted among consumers in USA, Mexico, Brazil, UK, France, Poland, Russia, India, China and Australia in May and June 2011. A total of 5,000 consumers were involved in the research via online omnibus; 500 consumers from each market and among them, 50 from each target group defined by age and gender.
Meet Chr. Hansen at Food Ingredients Europe 2011 in Paris, France on November 29 – December 1, 2011. You will find our experts at stand number 2D31 in hall 2.
Read more about Chr. Hansen's natural colors - go to the Natural Colors website
Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. All solutions are based on strong research and development competencies and significant technology investments. The company enjoys market leadership in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors Division. There are more than 2,300 dedicated employees in over 30 countries.
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