Instant colors for instant success

A major industry trend is instant powder beverages which come in single-shot sleeves that can go everywhere. Simply dissolve in water and voila: Enjoy your favorite taste in drinks at an instant. A widely accepted alternative to branded sodas or plain water, the concept “instant powder beverages” is price attractive, easy and convenient – but all worth nothing if the appearance of the product does not appeal to the consumers. This is where Chr. Hansen comes in, now launching a series of natural instant colors—I-Colors™—that do the trick.

“I-Colors™ solve a number of challenges for the producers of powdered drinks. They color all the components in the powder mix very well; they dissolve smoothly and easily and can be blended to achieve many different shades. With their ability to withstand warm conditions and having long shelf-life, powder beverages are especially popular in South America and Asia,” says Ji Hoong Too, Product Manager, Natural Colors Division, Chr. Hansen.

I-Colors™ are available in yellow for lemon flavors, orange for orange flavors, red for strawberry flavors and magenta/purple for grape flavors.

Visitors to Chr. Hansen’s stand at the Food Ingredients Europe trade show in Paris, France November 29 – December 1, 2011 are invited to experience I-Colors™ in action. You will find us at stand no. 2D31 in hall 2.

Go to our FIE 2011 website to discover what Chr. Hansen will be showcasing at FIE.

Go HERE to watch a short video about I-Colors™