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Brighter red at lower cost

30-06-2011
Chr. Hansen launches the natural color ‘Red Strawberry Fragaria’ ideal for fermented milk and fruit preparations.

An attractive pink-red shade, excellent stability through shelf-life, and superior process stability qualities that enable a decrease of the pigment concentration by 10 to 20% compared to standard carmine ― the benefits of Chr. Hansen’s new highly concentrated, water soluble, liquid carmine color are lining up.

Improved cost-in-use

‘Red Strawberry Fragaria 100 WS’ which contains 15% carminic acid has been developed for fermented milks and fruit preparations primarily. It gives the manufacturers the opportunity to make visually appealing colored yoghurt or fruit preparations while at the same time lowering color dosage and thereby improving cost-in-use. The solution which challenges standard carmine solutions provides enhanced color consistency due to its exceptional processing stability.

Excellent properties

“‘Red Strawberry Fragaria’ is able to endure the processing treatment of the fruit preparations, maintaining excellent fruit staining abilities and coloring ability throughout shelf-life. The outstanding process stability will also mean minimized color variation from batch to batch at the fruit preparation production facility and in the final yoghurt. In addition, the new natural color is user-friendly as it can be added directly to the food product while stirring,” explains Régis Roubille, Technical Industry Manager, Dairy and Fruit Preparations, Chr. Hansen.

Setting a new standard

A patent application has been filed for the new red color which is produced according to kosher laws. “The solution focuses on the dairy and fruit preparations industries, which have been using natural colors for many years, and we believe that we have set a new natural color standard for strawberry shades for these industries. Not only is the quality improvement indisputable; the lower dosage also involves a number of other benefits such as less volumes shipped, less storage space needed, etc. ― all elements that go hand in hand with Chr. Hansen’s responsible way of conducting business,” concludes Luc Ganivet, Business Development Director, Dairy and Fruit Preparations, Chr. Hansen.

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For further information please contact:
Ulrik Raabjerg Søndergaard
Communications Consultant

About us

Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2012/13 financial year was EUR 738 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.

Related news

Innovative natural color honored with prestigious industry award
30-11-2011
Innovative natural color honored with prestigious industry award
Chr. Hansen receives a ‘Food Ingredients Excellence Award’ for its new natural color ‘Red Strawberry Fragaria’. The renowned FI Excellence Awards recognize individuals and businesses for their exemplary work and contribution to the industry.

Contact our press team

Eva Veileborg Hald
Director
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45747623
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Ulrik Raabjerg Søndergaard
Communications Consultant
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45 74 71 09
Mobile: +45 30 38 28 74
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Helle Rexen
Communications Consultant
Denmark, Hoersholm, headquarters
Corporate Communications
Phone:+45 45 74 76 36
Mobile: +45 2074 2840
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